Everything You Need To Know About Local Search Engine Optimization In Glasgow
To say that local search engine optimization is changing, would be an understatement. It is almost impossible to keep up with the constant algorithms and changes that happened on an almost daily basis. As a business owner, you know the importance of local search engine optimization. However, you also know that your business takes precedence and it is almost impossible to keep up with all of the changing algorithms.
This is especially true when one considers local search engine optimization. When dealing with local search engine optimization, it is truly a strategic practice. It is about finding your customers and allowing them to find you right when they need to. Customers are typically searching for you right when they need you and it is essential that your business is shown on the first page of the search engine results. Today, we are going to look at a couple of search engine optimization that will help your Glasgow business rank highly.
One of the most important aspects of local search engine optimization according to the Glasgow SEO Agency is ensuring you have the proper NAP. NAP stands for name, address and phone number for your business. It is absolutely essential that you have all of the correct information listed for your business. This is also going to include that all of the information is the same across all online channels. This will include your website, business listings, social media channels and online directories.
Having discrepancies about your business across your online channels will create difficulties for your customers. In addition, it is possible that the search engines will penalize your business and will lower your rankings.
Google My Business Page
As a business owner and the consumer, you more than likely realize that Google is the undisputed King in the search engines. With that being said, it is absolutely essential to have a Google my business page. You want to do everything you can to ensure that Google is happy with your business and this is simply one of the steps.
When creating a Google my business page, you will want to include the name, address and phone number of your business. In addition, be sure to include the correct business hours as well as several photos of your business. You’ll also want to verify all of the information whenever you respond to reviews for your business.
As technology has changed, the way people search for information on the Internet has changed as well. As of right now, almost 50% of online searches are conducted via voice. This is typically through cell phones, Alexa, Echo and Suri. People are dead and much more comfortable with what searches and it is changing the way information is being found.
It is important to ensure that your content is voice search-friendly. You may want to discuss your content needs with either your writer or search engine consult.
If you want to ensure that you have the best organic search ranking for your business and Glasgow, it is best to seek out a professional search engine optimization company to help you realize those goals.